One of Transit TV’s key benefits is accurate measurement. Unlike other media, our audience data is not based on a sample but by accurately counting every person who boards a transit vehicle every day of the week. Boarding data, collected via the fare box and laser people counters, is provided by the transit agencies and is audited by the Federal Transit Administration (FTA).
Demographics and consumer habits are provided by Scarborough and Simmons thanks to transit rider-related questions in their market specific surveys.
Custom studies by Nielsen Media Research, Arbitron, and Carroll Media demonstrate incredible advertising recall and viewer enjoyment of Transit TV
| 51% average advertising recall |
| 89% have a favorable opinion of Transit TV |
| 58% view Transit TV as one of their primary sources of news and weather |
Arbitron Study of Transit TV Los Angeles, August 2006 |
