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MARKET FACTS
MARTA is the 9th largest transit system in North America.
538 Vehicles
1,217 Screens
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Impressions... |
| Weekday Daily Impressions |
219,000 |
| Weekend Daily Impressions |
101,000 |
| Total Weekly Impressions |
1,297,000 |
| Source: Atlanta MARTA, Average Boardings, |
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Viewers... |
| Weekday Daypart: |
109,000 |
| Weekend Daypart: |
50,500 |
| 2 dayparts per day: 6am to 2pm and 2pm to 10pm |
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Reach... |
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| Weekly Reach: |
150,059 |
| Source: Scarborough Release 2 2006 and 2007 Atlanta Metro Area |
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Buying Patterns... |
Index |
| Plan to buy a computer |
242 |
| Plan to buy a cellular service for self |
164 |
| Plan to buy
a video game system |
196 |
| Usually see a new movie opening weekend |
148 |
| Drinks top 5 soft drinks in
the Atlanta Market |
139 |
| Eat fast food 10+ times per month |
133 |
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Young Audience... |
All Viewers |
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% of Viewers |
Index |
Equivalent Rating
per sales unit |
| 18-24 |
28 |
218 |
5.2 |
| 18-34 |
49 |
144 |
3.6 |
| 18-49 |
74 |
112 |
2.8 |
African American Viewers |
| 18-24 |
20% |
460 |
12.9 |
| 18-34 |
32% |
330 |
12.9 |
| 18-49 |
46% |
240 |
9.3 |
| 18+ |
67% |
250 |
7.0 |
Demographic Detail |
| Male |
45% |
| Female |
55% |
| Hispanic |
14% |
| African American |
67% |
| Caucasian |
16% |
| Source: Scarborough Release 2 2006 and 2007 Atlanta Metro Area |
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