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MARKET FACTS
Metro is the 2nd largest bus system in North America.
2.196 Vehicles
4,366 Screens
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Impressions... |
| Weekday Daily Impressions |
1,198,000 |
| Weekend Daily Impressions |
677,000 |
| Total Weekly Impressions |
7,344,000 |
| Source: Los Angeles Metro, Average Boardings 6 |
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Viewers... |
| Weekday Daypart: |
599,000 |
| Weekend Daypart: |
338,500 |
| 2 dayparts per day: 6am to 2pm and 2pm to 10pm |
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Reach... |
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| Weekly Reach: |
1,329,406 |
| Source: Scarborough Release 2 2006 and 2007 Los Angeles Metro Area |
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Buying Patterns... |
Index |
| Plan to buy a computer |
136 |
| Plan to buy a cellular service for self |
164 |
| Plan to buy an MP3 player |
154 |
| Usually see a new movie opening weekend |
137 |
Drinks top 5 soft drinks in
the
Los Angeles Market |
140 |
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Young Audience... |
All Viewers |
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% of Viewers |
Index |
Equivalent Rating
per sales unit |
| 18-24 |
20 |
150 |
6.7 |
| 18-34 |
46 |
138 |
6.2 |
| 18-49 |
74 |
116 |
5.3 |
Hispanic Viewers |
| 18-24 |
14 |
189 |
8.3 |
| 18-34 |
35 |
180 |
8.1 |
| 18-49 |
53 |
168 |
7.7 |
| 18+ |
64 |
163 |
7.6 |
Demographic Detail |
| Male |
45% |
| Female |
55% |
| Hispanic |
64% |
| African American |
6% |
| Caucasian |
21% |
Source: Scarborough Release 2 2006 and 2007 Los Angeles Metro Area |
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Area covered by Metro Bus System |
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