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MARKET FACTS
MCTS is the 15th largest transit system in the USA.
405 Vehicles
1,207 Screens
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Impressions... |
| Weekday Daily Impressions |
155,000 |
| Weekend Daily Impressions |
70,000 |
| Total Weekly Impressions |
915,000 |
| Source: Milwaukee MCTS, Average Boardings, Fall 2007 |
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Viewers... |
| Weekday Daypart: |
77,500 |
| Weekend Daypart: |
35,000 |
| 2 dayparts per day: 6am to 2pm and 2pm to 10pm |
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Reach... |
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| Weekly Reach: |
96,936 |
| Source: Scarborough Release 2 2006 and 2007 Milwaukee Metro Area |
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Buying Patterns... |
Index |
| Plan to buy a computer |
241 |
| Plan to buy a cellular service for self |
114 |
| Usually see a new movie opening weekend |
324 |
Drinks top 5 soft drinks in
the
Milwaukee Market |
187 |
| Eat fast food 10+ times per month |
171 |
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Young Audience... |
All Viewers |
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% of Viewers |
Index |
Equivalent Rating
per sales unit |
| 18-24 |
33 |
256 |
11.5 |
| 18-34 |
47 |
161 |
7.3 |
| 18-49 |
73 |
126 |
5.8 |
Demographic Detail |
| Male |
49% |
| Female |
51% |
| Hispanic |
10% |
| African American |
39% |
| Caucasian |
48% |
Source: Scarborough Release 2 2006 and 2007 Milwaukee Metro Area |
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Area covered by MCTS Bus System |
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