Transit TV = Regular Source of News, Weather for LA Commuters @ Media Buyer = Planner

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Home =C2=BB 2006 =C2=BB Oct 30 = =C2=BB Transit=20 TV Regular Source of News, Weather for LA Commuters =

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Sirius=20 Coming to Bentleys, XM to Porsches

Sirius Satellite Radio and Bentley Motors Inc. have announced = an=20 exclusive agreement for the inclusion of Sirius in Bentley = vehicles.=20 Simultaneously, Porsche Cars of North America, Inc. and XM = Satellite Radio=20 announced a new long-term agreement to equip Porsche vehicles for = the U.S.=20 market with XM.

Sirius will be available in select = Bentley models=20 in the U.S. beginning in the mid-2007 model year and will become a = standard feature available in all Continental GT, Continental GTC = and=20 Continental Flying Spur vehicles beginning in the 2008 model year, = according = to=20 the company. All vehicles will include a lifetime subscription = to the=20 service.

XM has been available as a popular factory-installed feature = for=20 Cayenne models since 2005. The service will be the exclusive = satellite=20 radio option for Porsche vehicles in the future, the company says.=20 Consumers who purchase a Porsche vehicle with XM receive a = complimentary=20 three-month subscription to the service.

XM will also develop satellite-delivered data services for = Porsche=20 vehicles, such as an advanced XM NavTraffic real-time traffic data = service.

Sirius Satellite Radio and Bentley Motors Inc. have announced = an=20 exclusive agreement =E2=80=A6

Clear=20 Channel Hires Goldman, Sachs to Evaluate Strategies=20
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Clear Channel yesterday confirmed rumors that it was = entertaining=20 offers from suitors =E2=80=A6

Olympus=20 Media, Creative in Play=20
=20
Olympus America is seeking a new media and creative shop after = breaking=20 =E2=80=A6

Radio=20 Advisory Council Passes Resolution on PPM=20
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Arbitron will soon be going live with PPM as currency in = selected =E2=80=A6=20

Wal-Mart=20 Signs Subscription to =E2=80=98Project Apollo=E2=80=99=20

Arbitron and VNU have signed Wal-Mart for a subscription to the = pilot =E2=80=A6=20

Direct read more like this =C2=BB

Lane=20 Bryant Reveals Woman Within

Redcats USA has renamed the plus-size woman=E2=80=99s Lane = Bryant Catalog,=20 calling it Woman Within. The U.S. division of French conglomerate=20 Pinault-Printemps-Redoute has for several years had a licensing = agreement=20 to use the Lane Bryant Catalog name, but the rights to Lane Bryant = revert=20 back to Charming Shoppes in October 2007.

From now on, there won=E2=80=99t be any = confusion between=20 Woman Within and Lane Bryant, according to Redcats chairman/CEO = Eric=20 Faintreny, writes=20 Multichannel Merchant. =E2=80=9CIt=E2=80=99s our own brand. As = they say in France, it=E2=80=99s a=20 necessary, but useful pain. We had to move away from the Lane = Bryant name=20 in 2007, and we thought this name was extremely suitable for our=20 customers,=E2=80=9D he is quoted as saying.

This is not the first time that Redcats USA - which includes = the=20 apparel and home good titles Chadwick=E2=80=99s, Jessica London, = Roaman=E2=80=99s, La=20 Redoute USA, KingSize, BrylaneHome and BrylaneHome Kitchen = catalogs - has=20 introduced a new name for an existing brand. Last summer, the = company=20 changed its Lerner women=E2=80=99s apparel catalog to the = Metrostyle brand, as the=20 license agreement between Redcats USA and retailer New York & = Co. ends=20 this year.

Redcats USA has renamed the plus-size woman=E2=80=99s Lane = Bryant Catalog,=20 calling it =E2=80=A6

Chase=20 Expands Marketing to Hispanics=20
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Chase Card Services is expanding its Hispanic marketing = initiatives=20 from only direct =E2=80=A6

Olympus=20 Media, Creative in Play=20
=20
Olympus America is seeking a new media and creative shop after = breaking=20 =E2=80=A6

Wal-Mart=20 Signs Subscription to =E2=80=98Project Apollo=E2=80=99=20

Arbitron and VNU have signed Wal-Mart for a subscription to the = pilot =E2=80=A6=20

Montgomery=20 Ward Brings Back Holiday Catalog=20
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Direct Marketing Services, which acquired the rights to the = Montgomery=20 Ward name =E2=80=A6

Outdoor=20 read more like this =C2=BB

Transit=20 TV Regular Source of News, Weather for LA Commuters

New custom research = from=20 Arbitron reveals that 42 percent of Los Angeles bus riders = consider=20 Transit Television to be one of their regular sources for news and = weather=20 information. On average, riders spend one hour and thirty-four = minutes=20 exposed to the onboard television network.

The new=20 study titled, Moving Entertainment: Arbitron Evaluation of Transit = TV=20 Network, explores commuters=E2=80=99 engagement with ad supported = news and=20 entertainment programming available on over 2,200 Los Angeles = County=20 Metropolitan Transit Authority buses. The study focuses = both on the=20 demographic composition of the Transit TV audience and the impact = of=20 commercials aired on the network.

=E2=80=9CIn the = same way radio is the=20 preferred out-of-home broadcast medium to reach people in their = cars,=20 Transit TV has shown to be an effective way to reach those = additional=20 commuters who take mass transportation,=E2=80=9D says Diane = Williams, Manager,=20 Arbitron Custom Research. =E2=80=9CLos Angeles bus riders spend a = major part of=20 their day exposed to on-board television programming and that is = reflected=20 in the strong content and advertising recall = levels.=E2=80=9D

=E2=80=9CWhile = traditional media face=20 an increasing struggle to reach a young audience, this study = demonstrates=20 Transit TV=E2=80=99s ability to frequently reach young, attentive = and engaged=20 viewers,=E2=80=9D says Gerry Noble CEO and President of Transit TV.

Teens and young = adults account=20 for the majority of Los Angeles bus riders, with 58 percent of = commuters=20 being between the ages of 14 and 34. Over one-third (36 percent) = of total=20 riders are students. Eighty-six percent of bus commuters speak = English as=20 a first or second language. Spanish is the second most commonly = spoken=20 language, and persons of Hispanic/Latino origin or descent account = for 52=20 percent of riders.

The average Los = Angeles bus=20 commuter rides 4 days per week and spends a total of 1 hour and 34 = minutes=20 on board per day.

Nearly three = quarters (73=20 percent) say they actively watch the programming on some or all of = their=20 rides. News and weather were the most commonly recalled = programming and 42=20 percent of riders said they consider Transit TV to be one of their = regular=20 sources for news and weather information.

Among those who = watched the=20 network during their commute, 8 out 10 could remember at least one = of the=20 six surveyed commercials aired that day on an aided basis. One of = the ads=20 tested was for a non-existent company called Transit Date. = Commercials for=20 the fictitious dating service, promising a love match for LA = commuters,=20 ran two times per hour exclusively on Transit TV during the test = period;=20 57 percent of those who watched Transit TV that day remembered = seeing an=20 ad for the fictional brand.

Transit TV is currently available in 7 major=20 markets.

New custom research from Arbitron reveals that 42 percent of = Los=20 Angeles =E2=80=A6

Chase=20 Expands Marketing to Hispanics=20
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Chase Card Services is expanding its Hispanic marketing = initiatives=20 from only direct =E2=80=A6

Canon=20 Serves Cinema Ads Starring Sharapova=20
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Canon will begin running camera ads in movie theaters this = week,=20 marking =E2=80=A6

=E2=80=98Country=20 Living,=E2=80=99 =E2=80=98Maxim,=E2=80=99 =E2=80=98Rachael = Ray=E2=80=99 Launch Food Extensions=20
=20
Magazine publishers have announced a series of food-related = initiatives=20 this week. Country =E2=80=A6

Clear=20 Channel Hires Goldman, Sachs to Evaluate Strategies=20
Click to enlarge=20
Clear Channel yesterday confirmed rumors that it was = entertaining=20 offers from suitors =E2=80=A6

Interactive= =20 read more like this =C2=BB

Brightcove=20 Takes on YouTube; Bows Ad, Syndication Networks

Online video solutions firm Brightcove on Monday launched a=20 consumer-destination site in an effort to compete with = video-sharing sites=20 such as YouTube, as well as an advertising network and syndication = marketplace.

The Brightcove consumer = site=20 offers many clips by content providers that offer their content = online=20 with Brightcove=E2=80=99s help; it also offers video web search = powered by Truveo,=20 writes=20 paidContent=E2=80=99s Rafat Ali (via=20 MarketingVOX). Brightcove also launched online advertising, = e-commerce and=20 video syndication=20 networks.

=E2=80=9CAnyone in the world can launch a channel. You can use = as much=20 bandwidth as you want and you can generate revenue in a variety of = ways,=E2=80=9D=20 Brightcove CEO Jeremy Allaire is quoted by CNET as saying.

Brightcove will keep half of ad revenues from ad-supported = videos, and=20 it would keep 30 percent of sales on for-fee/paid video clips. The = Brighcove press=20 release has all the details on the new offerings.

Online video solutions firm Brightcove on Monday launched a=20 consumer-destination site in =E2=80=A6

IAB=20 Mobile Committee Formed=20
=20
The Interactive Advertising Bureau (IAB) announced the creation = of the=20 IAB Mobile =E2=80=A6

= Yahoo=20 Could Strike HotJobs/Newspaper Partnerships=20
Click to enlarge=20
Yahoo is rumored to be close to striking a deal with=20 =E2=80=9Cnon-CareerBuilder=E2=80=9D =E2=80=A6

Chase=20 Expands Marketing to Hispanics=20
Click to enlarge=20
Chase Card Services is expanding its Hispanic marketing = initiatives=20 from only direct =E2=80=A6

Microsoft=20 Breaks Search Ad Campaign; Revs, Profits Up=20
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Microsoft today broke a print and online ad campaign talking up = its =E2=80=A6=20

Television=20 read more like this =C2=BB

IAB=20 Mobile Committee Formed

The Interactive Advertising Bureau (IAB) announced the creation = of the=20 IAB Mobile Committee at the IAB Leadership Forum: Agency Summit on = Monday.=20 The IAB Mobile Committee will focus on = developing=20 mobile as a viable advertising platform for marketers and = agencies, as=20 part of IAB=E2=80=99s mission to increase the share of advertising = and marketing=20 dollars that interactive media captures, IAB said in a = statement,=20 MarketingVox reports.=20 As with other emerging and new media, laying the foundation for=20 sustainable growth is imperative, IAB said.

There are an estimated 229 million mobile subscribers in the = U.S. and=20 2.1 billion worldwide, according to eMarketer, 2006. The IAB = Mobile=20 Committee will focus on

building a more effective and efficient advertising platform = via the=20 development and endorsement of measurement guidelines, creative=20 guidelines and best practices;=20
proving and promoting the effectiveness of mobile = advertising;=20
helping to increase revenues; and=20
being an advocate for the mobile advertising industry. =

=E2=80=9CWe created the IAB Mobile Committee in response to the = needs of IAB=20 members,=E2=80=9D said Sheryl Draizen, IAB SVP and general = manager. =E2=80=9CSupporting=20 the arsenal of interactive ad-supported platforms, including = mobile, helps=20 our members leverage their existing systems and infrastructure to = expand=20 their offerings for their clients.=E2=80=9D

The Interactive Advertising Bureau (IAB) announced the creation = of the=20 IAB Mobile =E2=80=A6

Cable=20 Scatter Volume on the Rise=20
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Cable networks seem to be writing business at a smart clip - = =E2=80=A6=20

NBC,=20 CW Talk Back to Dixie Chicks=20
=20
The Weinstein Company, the company distributing the Dixie = Chicks=E2=80=99=20 documentary, Shut Up =E2=80=A6

Chase=20 Expands Marketing to Hispanics=20
Click to enlarge=20
Chase Card Services is expanding its Hispanic marketing = initiatives=20 from only direct =E2=80=A6

Univision=20 Finishes 2nd in NYC 6PM Local News=20
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Univision=E2=80=99s New York TV station=E2=80=99s 6 pm weekday = local news, Noticias=20 Univision =E2=80=A6

Print read more like this =C2=BB

Big=20 Changes at Hachette

Consolidation, management changes, and potential sales and = acquisitions=20 are expected to follow reorganization and restructuring at = consumer=20 publisher Hachette Filipacchi.

Last week, Didier Quillot, former chief of telecom giant Orange = France,=20 was named chairman of both Hachette Filipacchi and Lagard=C3=A8re = Active,=20 MediaPost reports.=20 Quillot is expected to consolidate and coordinate their print and = digital=20 media strategies.

Arnaud Lagard=C3=A8re has tabled up to $5 billion to make major = acquisitions=20 in the U.S. print and Internet sectors. Hachette Filipacchialready = reaches=20 an audience of about 50 million in the U.S. alone through = magazines,=20 including Car and Driver, American Photo, Boating, Flying, Elle = and=20 Premiere.

Quillot may also sell some Hachette properties, and has already = begun=20 firing executives from businesses slated for the auction block. =

Consolidation, management changes, and potential sales and = acquisitions=20 are expected to follow =E2=80=A6

=E2=80=98NY=20 Post=E2=80=99 Soars Past =E2=80=98Daily News=E2=80=99; Other = Papers Struggle=20
=20
The Audit Bureau of Circulations FAS-FAX report for the = six-month=20 period ending =E2=80=A6

= Yahoo=20 Could Strike HotJobs/Newspaper Partnerships=20
Click to enlarge=20
Yahoo is rumored to be close to striking a deal with=20 =E2=80=9Cnon-CareerBuilder=E2=80=9D =E2=80=A6

Baquet=20 to Editors: =E2=80=98We Need to be a Feistier Bunch=E2=80=99=20
=20
Dean Baquet told more than 100 editors at the annual meeting of = =E2=80=A6=20

Print=20 Help-Wanted Ads Flat, Online Dip=20
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The Conference Board Help-Wanted Advertising Index, which = surveys=20 help-wanted print advertising volume =E2=80=A6=20

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