Impressions... |
| Weekday Daily Impressions |
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| Weekend Daily Impressions |
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| Total Weekly Impressions |
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| Source: Chicago Pace, Average Boardings, May 05 - April 06 |
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Viewers... |
| Weekday Daypart: |
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| Weekend Daypart: |
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| 2 dayparts per day: 6am to 2pm and 2pm to 10pm |
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Reach... |
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| Weekly Reach: |
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Buying Patterns... |
Index |
| Plan to pay between
$15-$20,000 for a new vehicle |
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| Plan to buy a computer |
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| Plan to buy a cellular service for self |
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| Plan to buy
a video game system |
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| Plan to buy an MP3 player |
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| Usually see a new movie opening weekend |
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| Eat fast food 10+ times per month |
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